KAAVISH RAMCHANDANI
Brand & Growth Marketing | GTM, Integrated Campaigns, Partnerships, Scale, neuro-strategies | Open to Dubai/MENA
Mumbai, IN
Strategy-led marketing leader with 9+ years across retail, beauty, fashion and lifestyle ecosystems. Experienced in portfolio-style, multi-brand environments - shaping positioning and GTM plans, running integrated campaigns, and aligning execution with commercial outcomes via partnerships, performance channels and on-ground activations.
2023–Present
Agency Director — Mask 360
Clients: Ajio Luxe, L’Oréal, Ferrari, Dior, Phoenix Malls, Estee Lauder, Zepto, Art of Time, Circa, Sky High Projects, Fireboltt x Vicky Kaushal, Burjeel Oncology Centre, EliteFit x DDN, La Mercie and many more. Established a reputation for refined brand experiences, sophisticated go-to-market launches, and memorable events. Led campaign strategy, content, and creative for India’s most exclusive clientele.
2021–2023
Head of Digital & Experiential Marketing— Magnanimous
Signature Projects: Ajio Luxe Weekend, Lollapalooza India, Nexa Experiences, St. Regis, Rolex, Panerai and many more. Designed premium hospitality and immersive experiential journeys for audiences of 17,000+, and managed high-ticket partnerships for the subcontinent’s top luxury showcases along with digital and traditional marketing & content campaigns for such brands with managing a team of 29 people at a time.
2017–2021
Influencer Marketing & Partnerships Lead — TOABH Creative Agency
Brands: L’Oréal, Dyson, Superdry, Malabar Gold, Discover Pilgrim, Myntra, Lashkaraa and many more. Built a new business stream, drove elegant, integrated influencer and digital campaigns. Forged lasting relationships with distinguished partners and creatively elevated luxury brand footprints.
Value Proposition
“Think ‘McKinsey of marketing’ — but with artistry and flawless delivery. I design and execute campaigns that elevate brand prestige and drive unmistakable commercial results across luxury, fashion, beauty, and lifestyle.”
Versed in brand & experience strategy, integrated launch campaigns, experiential IPs, influencer ecosystems, growth operations, stakeholder communication, and AI-driven creative workflows. Impeccable track record leading cross-disciplinary teams.
Core Strengths
Brand & Experience Strategy
GTM & Positioning
Integrated Campaigns
Experiential Marketing & IPs
Partnerships & Sponsorships
Influencer Ecosystems
Performance (Meta, Google)
Growth Ops & CRM
Creative Direction & Content
Commercials, Forecasting & Unit Economics
Stakeholder & C‑suite Communication
Leadership: cross‑function teams of designers, producers, creators, and account managers
GenAI creative automation & CGI pipelines
AI agents for research & ideation
Neuromarketing & behavioral strategies
Experimental design & testing
Signature Outcomes
₹27 Cr (~$3.1M) impact orchestrated at Ajio Luxe Weekend & Lollapalooza. Successfully steered 250+ brands and 17,000+ guests through immersive show environments. Managed premium VVIP hospitality and led Ferrari/Dior experiential excellence.
Achieved global audience growth—scaled social handles, pioneered content ops, and set a new bar for digital engagement. Architected GenAI creative pipelines for Zepto, Estée Lauder, and ASICS, cutting production time while sustaining an elevated creative vision.
Delivered sensorial activations for Burjeel, and designed acclaimed neuromarketing frameworks for high-impact recall and brand affinity. Every engagement led with taste, intent, and measurable business effect.
Marquee Engagements
Ajio Luxe Weekend (2023): Designed and operationalized a 250-brand showcase, reimagining luxury shopping in a gallery-like setting. Lollapalooza India (2023): Monetized the premium tier, driving Platinum commerce (500 tickets worth 75K each)and next-level guest experience. Ferrari & Dior: Led strategy for invitation-only retail experiences, with flawless event-to-pipeline conversion.
Sensory/Emotional neuro-marketing campaign for burjeel oncology centre.
Esteé Lauder
Systems & Toolset
GenAI (Sora, Veo 3, Runway, Midjourney, ChatGPT/Claude), Analytics/Ads (Brand24, Hootsuite, HypeAuditor, Looker Studio, Meta & Google Ads), Creator Ops (Apollo.io, Notion, Figma, Airtable, Slack, G‑Suite).
Explore
About
Portfolio
Contact
Connect
Phone